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Google Analytics for CMS Sites

Find out how to access the Google Analytics dashboard to view your website traffic and usage.

We have developed basic instructions to help with your initial review of Google Analytics. We encourage you to learn more about analytics possibilities by exploring Google Universal Analytics Training and Support documentation or GA4 Documentation.


Request Access

  1. If you don't have a Google account for yourself (read and analyse permissions) or your department (read only permissions), go to Google and in the top right click Sign in.
  2. Send your Google email address to and tell us which CMS site you need analytics access to.

Log in to Google Analytics

  1. Go to Google Analytics.
  2. Click Sign in and enter your account info.
  3. Select property: from the list of properties (websites) you have access to, choose the analytics set you would like to review. Some older sites will have both Google Universal Analytics (second line: UA-#)and Google Analytics 4 (first line: link name - GA4). 


Google Analytics 4 (GA4)

In Fall 2020, GA4 replaced Universal Analytics (UA) as Google's default program for digital analytics measurement. 

Below is a brief description of both Page Views and Events, which provide insight on how many people are visiting your page and what links and downloads they are viewing. We encourage you to explore the many powerful GA4 features.

Page views

Page Views can be an indicator of how good or useful your content is to visitors. (Bullet numbers reflect the number in the image.)

  1. GA4 identifies page views through the Engagement section, subsection Pages and

  2. This section automatically sorts data by the "Page Title and Screen Class" option.
    1. Until you get familiar with the various program options, changing the sort to Page path and screen class will allow you to see the folder structure and therefore more easily search the paths to find your page. 
    2. Additionally, you can type a path into the search bar at the top of this section and see a list of only results that contain that path. For example, typing "/technology/email/" would provide you with all pages and subfolder pages within the technology/email/ folder.
  3. You can also increase the number of returns per page from the automatically default setting of 10 up to 1000.
  4. Click the date range and you will be able to change the start and end dates of data records.

Download data for further review

To sort views by folder (what was called Content Drilldown in the earlier UA version) you currently have to download the list as a PDF or .CVS (Excel spreadsheet compatible) extension and sort manually.  


To download the list:  

  • Select the top right icon that looks like a sideways V. A column will display on the right side of the page. 
  • Choose Download File.
  • Choose which type of file best suits your purposes, PDF or CSV. The file will then automatically download to your computer. 


GA4 automatically records the most popular Events for the site. Information on these terms can be found on the Google Support Portal ( 

You can see the most popular events in the the Engagement  > Events tab. Click on the blue event link to open a dashboard with information about these events.   


  • page_view: each time the page loads 
  • session_start: when a user engages the app or website 
  • user_engagement: periodically, while the app is in the foreground 
  • first_visit: the first time a user visits a website or launches an Android instant app with Analytics enabled 
  • scroll: the first time a user reaches the bottom of each page (i.e., when a 90% vertical depth becomes visible) 
  • click: each time a user clicks a link that leads away from the current domain 
  • file_download: when a user clicks a link leading to a file (pdf,  xlsx, doc,  txt, rtf, csv, exe, key, pps, zip, mov, mp4, mpeg, wav) 

Custom Events can be modified, or custom events created to delve more deeply into site results:

Note: If you find that you cannot create custom events, contact and request an analytics permissions review. Include which site you are working on.

Additional links

Google Universal Analytics (UA)

UA is the legacy version of analytics, which continues to work as a parallel analytics tool while Google refines GA4. UA uses a session-based data model focused on various hit types. Most Google Analytics data is sent in the form of pageview hits and event hits.

Find the page(s) you want to analyze

After selecting the profile, you'll see overall data for the entire site. To get information on specific content:

  1. From the left column select Behavior.
    Analytics Behavior
  2. Select Site Content.
    • Select All Pages to see content listed in order of popularity.
    • Select Content Drilldown to drill down into site content by folder.
    • Enter the name or partial name of a page in the search box to go directly to that page:
      Analytics Content

Analyze the data

  1. Date range: Defaults to 1 month. You can reset this range for the time period you're interested in.
    Date range
  2. Pageviews: The number of times users visited this page, including repeat visits by the same users.
  3. Unique Pageviews: The number of times users visited this page, not including repeat visits by the same users.

Download data for further review

In the Export drop down at the top of the page, choose the report format you prefer:


Additional links

See these links for more information on Google Analytics data: