UC San Diego Marketing Council

The Marketing Council mission is to network and share information that enables members to engage in marketing and communications best practices to promote consistent branding on behalf of the university as a whole as well as for individual campus units. This is accomplished by:

• Promoting and upholding campus-wide brand identity standards
• Sharing marketing-related information, activities, best practices and challenges
• Learning from colleague/ professional development presentations
• Serving as a portal for coordination, implementation and promotion of campus-wide activities when needed

See complete Marketing Council mission, overview and board positions.

Campus marketing information and resources

• Resources for UC San Diego marketing professionals:
  Find marketing-related information, social media policy, publications and professional organizations listings.
• How to publicize on campus:
  See dozens of ways to advertise on campus, from fliers and Web sites to the Price Center marquee.
• Planning campus events:
  See guidelines on university-hosted events and find out how to plan a meeting or conference on campus.
• The university also provides guidelines on cross-cultural communications and situations and event management.
• UC San Diego graphic guidelines:
  Visit University Communications and Public Affairs and use the Brand, Identity, and Logo contact form at the bottom of the page for general campus logos and branding/identity questions. For Health Sciences logos and branding/ identity questions, visit the UC San Diego Health Sciences branding website.
• UC San Diego Social Media Guidelines:
  Best practices and resources for using social media. Use the information to develop your social media strategy, find tips for effectively engaging audiences and view campus social media accounts and hashtags.
• Non-members:
  If you are not a UC San Diego staff member and have questions related to marketing and communications at UC San Diego, please contact University Communications and Public Affairs at (858) 534-3120.

Attend a meeting

Marketing professionals throughout the campus are invited to attend meetings, held the 4th Wednesday of the month.

Next meeting

Date: October 30, 2019
Time: 8:30 a.m.
Topic: Housing, Dining, Hospitality will be introducing their new "Rooted in Flavor" menu with a catered breakfast; we'll also hear from Recreation on their new marketing campaign. 
Location: Career Center, Horizon Room

Questions and RSVPs to Rachel Hommel

Meeting minutes

Past meeting topics

• September 2019:
  - UC San Diego Pole Banner Policy
  - UC San Diego Campus Trademarks and Licensing
• May 2019:
  - UC San Diego Extension & the American Marketing Association (AMA): Bridging Campus+Community (PDF) 
  - UC San Diego Extension PowerPoint 
  - American Marketing Association PowerPoint
• April 2019:
  - The Strategy Behind UC San Diego's First Giving Day (PDF)
  - Video Production Resources (PDF)
• March 2019: 
  - Campus Transformation (PDF)
• February 2019: 
  - In Case of Emergency (PDF)
• January 2019: 
  - California Gender Recognition Act (PDF)
  - The Gender Recognition Act Presentation (PDF)
• December 2018: 
  - UC Social Media Conference Recap 2018 (PDF)
• October 2018:
  - "Look Deeper" Brand Campaign (PDF)
• September 2018: 
  - Making CMS Websites Accessible (PDF)
  - Making CMS Websites Accessible Presentation (PDF)
• May 2018:
  - School of Medicine 50th Anniversary Communications / N Torrey Pines Living & Learning Neighborhood (PDF)
  - School of Medicine 50th Anniversary Communications Slides (PDF)
• April 2018:
  - Lyft, Grammarly, and Amazon: Boosting Campus Corporate Services (PDF)
  - IPPS Campus Partnership Program Presentation (PDF)
• March 2018:
  - Campus Website Templates Get a New Look (PDF)
• February 2018: 
  - UC San Diego Social Media Guidelines (PDF)
• January 2018:
  - Developing a Social Media Strategy for UC San Diego (PDF)
• December 2017:
  - Communicating Research (PDF)
• October 2017:
  - Strategic Plan for Inclusive Excellence (PDF)
• September 2017:
  - Campaign on Cybersecurity Awareness (PDF)
• April 2017:
  - Email Marketing Best Practices (PDF)
• March 2017:
  - The Campaign For UC San Diego (PDF)
• February 2017:
  - Making the Move to Division 1 (PDF)
• January 2017:
  - UC San Diego Health Rebrand (PDF)
• December 2016:
  - UC San Diego's Changing Landscape (PDF)
• September 2016:
  - Marketing R/V Sally Ride (PDF)
• June 2016:
  - Campus Rebrand
• February 2016:
  - UC San Diego Athletics (PDF)

Council Chairs

Council Chair
Erika Johnson
(858) 534-9372

Operations Chair
Matthew Wood
(858) 822-4822

Communications Chair
Erin Shepler
(858) 822-4414

Programs and Special Events Chair
Rachel Hommel
(858) 534-5697

Special Projects Co-Chairs
Anthony King
(858) 822-7824

Teenah Eco
(858) 822-1851

Marketing Council Member Directory (Excel)

Become a member of the board

The Marketing Council Board is elected annually in June. Read about Council Board positions and the election process.

Sign up for news

• Subscribe to our mailing list: ucsd-marketing-council-l
• Join the Facebook group