UC San Diego Marketing Council

The Marketing Council mission is to network and share information that enables members to engage in marketing and communications best practices to promote consistent branding on behalf of the university as a whole as well as for individual campus units. This is accomplished by:

• Promoting and upholding campus-wide brand identity standards
• Sharing marketing-related information, activities, best practices and challenges
• Learning from colleague/ professional development presentations
• Serving as a portal for coordination, implementation and promotion of campus-wide activities when needed

See complete Marketing Council mission, overview and board positions.

Campus marketing information and resources

• Resources for UC San Diego marketing professionals:
  Find marketing-related information, social media policy, publications and professional organizations listings.
• How to publicize on campus:
  See dozens of ways to advertise on campus, from fliers and Web sites to the Price Center marquee.
• UC San Diego Posting Guidelines: 
  Find links and information about posting guidelines in various UC San Diego campus Grounds and Facilities (updated April 2020).
• Planning campus events:
  See guidelines on university-hosted events and find out how to plan a meeting or conference on campus.
• The university also provides guidelines on cross-cultural communications and situations and event management.
• UC San Diego graphic guidelines:
  Visit University Communications and Public Affairs and use the Brand, Identity, and Logo contact form at the bottom of the page for general campus logos and branding/identity questions. For Health Sciences logos and branding/ identity questions, visit the UC San Diego Health Sciences branding website.
• UC San Diego Social Media Guidelines:
  Best practices and resources for using social media. Use the information to develop your social media strategy, find tips for effectively engaging audiences and view campus social media accounts and hashtags.
• Non-members:
  If you are not a UC San Diego staff member and have questions related to marketing and communications at UC San Diego, please contact University Communications and Public Affairs at (858) 534-3120.

Attend a meeting

Marketing professionals throughout the campus are invited to attend meetings, held the 4th Wednesday of the month.

Next meeting

Date: Wednesday, January 26, 2022  
Time: 9 a.m.  
Topics: Video Extravaganza!

• Lumen 5 & Canva, Erika Johnson, Assistant Director of Communications 
• MediaSpace (video hosting) and StudioU (DIY filming), Robin Martin, IT Services
• YouTube vs Vimeo, Bobby Gordon
• UC San Diego TikTok Channel and TikTok best practices, Amy Lipsitz and Mandy Sullivan

Location:https://ucsd.zoom.us/j/95422898277?from=addon

Recent meeting topics

For a complete list of meeting minutes and presentations, click here. 

• November 2021: Recording and notes available
• October 2021: Recording and notes available
• September 2021: Recording and notes available

Council Chairs

Council Chair
Rachel Hommel
rahommel@ucsd.edu

Operations Chair
Jennie van Meter
jvanmeter@ucsd.edu

Communications and Outreach Chair
Virginia Watson
vwatson@ucsd.edu

Web Management Chair
Mark Hersberger
mhersberger@ucsd.edu

Programs and Special Events Chair
Bobby Gordon
bogordon@ucsd.edu

Secretary
Kacy Marume
kmarume@ucsd.edu

University Communications Liaison 
Erin Shepler
eshepler@ucsd.edu

Member Directory

Marketing Council Member Directory (Excel)

Become a member of the board

The Marketing Council Board is elected annually in June. Read about Council Board positions and the election process.

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