Marketing Council Board

Meet the 2024-2025 Marketing Council Board of Directors

Council Chair

Kacy Marume - kmarume@ucsd.edu

Bio

Kacy Marume is Associate Director of Marketing & Client Experience within UC San Diego’s Integrated Procure-to-Pay Solutions organization. Her portfolio includes communications, marketing, change management, client relationship management, and business operations on behalf of the Procure-to-Pay organization and Campus Partnership Program. She also oversees a committee focused on student talent, is the subcommittee chair of the Leaders for Equity Advancement and Diversity (LEAD) Fellows within the VC-CFO, and a member of the Pan-Asian Staff Association (PASA). Kacy received her BA from UC Merced, where she was part of the first graduating class.  

Members-At-Large

Janet Lim - janetslim@ucsd.edu

Bio

Janet is the Program Assistant for Student Affairs in Revelle College. She is also the social media manager for the college and advises Revelle Creative, a student run, volunteer internship program for graphic designers, photographers and social media content creators. Revelle Creative supports all aspects of marketing for Revelle College student and staff programs and events. Janet has been with UC San Diego for 15 years and has always worked for Revelle College Student Affairs in multiple roles. Janet earned her Masters Degree in College Student Services Administration from Oregon State University.

Jesse Rutherford - dlab-comms@ucsd.edu 

Bio

Jesse Rutherford is the communications lead at UC San Diego's Design Lab, where she works to elevate humanity-centered design through the education, research, and projects of the lab. She has worked in information design on the human-machine interfaces of FDA-regulated diagnostic instruments, served as senior copywriter in interactive pharmaceutical marketing, and served as a technical writer for a number of medical devices and combination products. She also has experience in brand development and marketing strategy in the tech and medical space. She holds a bachelor's degree in Spanish from the University of New Mexico. 

Communications Chair - Web Management

Jake Drake - jdrake@ucsd.edu

Bio

Jake is a multimedia producer and social media manager at the San Diego Supercomputer Center. He oversees the social media strategy across the center’s four social media accounts, and produces videos, photos, and design pieces for the center's YouTube, and website.

Before coming to UC San Diego, Jake spent over a decade working with clients like Google, The Washington Post, and Wired Magazine producing live event videos.

Operations Chair

Joanna Lu - jklu@ucsd.edu 

Bio

Joanna is the Communications Coordinator for the Office of the Vice Chancellor for Student Affairs and Campus Life (VC-SACL). Her responsibilities include managing the VC-SACL social media and website, creating graphic design and videos, and supporting the division in marketing strategies.

As a UC San Diego alum, she earned a BS in Cognitive Science with Specialization in Design & Interaction and was previously part of the UC San Diego IT Services Communications team as a student worker.

Programs and Special Events Chair

Todd Greenbaum - tgreenbaum@ucsd.edu

Bio

As the Associate Athletic Director for Marketing, Todd Greenbaum brings more than a decade of sports marketing experience to UC San Diego's athletics department. Before coming to UCSD, Todd worked with organizations like Long Beach State, UCLA, and San Diego State. As a key member of the department's external operations unit, he is responsible for helping elevate UC San Diego athletics brand and engagement opportunities as the program continues to progress toward full NCAA Division I membership. 

Todd obtained a bachelor's degree in business administration from the University of Oregon, and a master's degree in sport management from Long Beach State. 

University Communications Liaison 

Erin Shepler - eshepler@ucsd.edu

Bio

Erin Shepler is the Executive Director of Marketing at UC San Diego. She provides strategic leadership to protect and promote the UC San Diego brand, elevating the university’s prestige and distinction both in California and globally. Erin oversees the development of impactful marketing and advertising campaigns for internal and external audiences, leads the implementation and management of the university’s trademarks and licensing program, and ensures that UC San Diego maintains a consistent image as a world-leading research institution making meaningful, positive contributions.

Erin brings 15 years of marketing experience, with nearly a decade dedicated to building the UC San Diego brand. Prior to joining UC San Diego, she worked in advertising for clients across various industries, including consumer packaged goods, higher education, pharmaceuticals, and financial services. Erin earned her bachelor’s degree in marketing from Indiana University’s’ Kelley School of Business.

Member Directory

Marketing Council Member Directory (Excel)

Become a member of the board

The Marketing Council Board is elected annually in June. Read about   Council Board positions and the election process.