Resources for UC San Diego Marketing Professionals

Find useful tools, publications, and professional organizations related to marketing.

Articles, reports, and forms

• University resources:
  • UC San Diego Campus Profile
  • UC San Diego Model Release Form (PDF)
• Social media:
  • UC San Diego Social Media Guide: Includes background on social media, tip sheets, UC San
    Diego guidelines, listings of campus social media accounts and more.
  • Staying Afloat in a Sea of Social Media (PDF)
• Chaotics: Managing & Marketing in the Age of Turbulence (PDF)
• Making the Most of Email Marketing (PDF)
• Raising Awareness & Money with Mobile Marketing (PDF)
• Google’s Search Engine Optimization Starter Guide (PDF)
• The Best Ways to Visually Present Data

Newsletters and publications

The following marketing and communications-related newsletters and websites offer useful tips and information:

• Campaign Monitor: Library of email marketing articles and information
• Today@Target Marketing: Sign up and receive “All about e-mail” newsletter as well
• Wylie’s Writing Tips: Quick tips and tricks to improve your writing and communicating skills
• Target X Recruitment Minute: Weekly tips to help you become a smarter interactive recruiter and marketer

Professional organizations

The following professional organizations host events, provide professional development opportunities, and publish regular newsletters for members:

• Public Relations Society of America (local affiliate) advances the standards of the profession and provides its members professional development opportunities through continuing education programs, information exchange forums, and research projects.
• American Marketing Association San Diego is the largest professional marketing association in North America for individuals and organizations.
• International Association of Business Communicators (local affiliate) provides a professional network of almost 16,000 business communication professionals in over 70 countries.