Public Relations Resources

Thursday, May 18, 2023 (PDF)

• PR Well-being U: a conversation about putting ourselves first
• Guest speaker: Mark Mohammadpour, APR

During this interactive session, we dove into critical topics to help UC San Diego Public Relations Council members prioritize their well-being, leading them to become more empathetic with colleagues and stakeholders. This process demonstrates clear leadership and empowers employees to care about their well-being, reducing employee burnout and turnover. Topics included:

• Personal well-being: We shared practical and actionable ways for members to prioritize their well-being.
• Leading with Empathy: Through a series of leadership examples, members learned how to use empathy to effectively manage up, down, and across UC San Diego.
• Workstream Well-being: We discussed how workstreams can design a charter based on agreed-upon expectations.

About Mark, founder and owner of Chasing the Sun

An Accredited communications executive and certified health coach and personal trainer, Mark Mohammadpour’s mission is to help business leaders prioritize their health and wellness so they can reduce stress, grow in their career, and thrive. Before launching Chasing the Sun Health Coaching, Mark was an executive at Weber Shandwick and Edelman, leading award-winning public relations campaigns for global brands, including Adobe, Microsoft, Samsung, and the U.S. Army. Mark served as the PRSA Oregon Chapter president in 2016 and is the “Workplace Wellness” columnist for PRSA’s Strategies & Tactics.

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Thursday, Feb. 16, 2023 (PDF)

• The public relations process with speaker Cheryl Robinson, APR - Planning to plan: Process, perspective and inspiration
• Resources launch
• What's available to you at the UC San Diego Library with guest Lia Friedman
• Closing tour of the Library with guest Jason Schulz

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Thursday, Oct. 27, 2022 (PDF)

• Introduction to the Public Relations Council: How we fit in
• What does public relations mean to you and your job?
• Future meeting topic brainstorm

The UC San Diego Library has the ability to serve as a primary location for checking out Public Relations books and materials for campus communicators.

• • Every staff member has check out privileges – use their campus ID
  • Digitally accessible Public Relations materials available via the online catalog – all you need to do is log into VPN to access
    • Public Relations search results >>
  • We have access to newspapers through UC San Diego agreements with publications like the New York Times, Wall Street Journal and more
    • Free Access to Newspapers for Campus Community >>
  • The Library Digital Collections for research data sets, images, documents, video and audio recordings
  • Search for books, e-books, articles, online journals, media, and more across the collections from the University of California's libraries
    • Start with UC Library search >>
  • If there are specific titles we would like the Library to purchase or add to the collection, we can contact the Library’s Content Acquisition & Resource Sharing (CARS) department – The Library can provide this contact information when appropriate.

Contacts

• Lia Friedman, guest speaker at the February 2023 members meeting, with specific search and research needs
• April Tellez Green (email), 2022-2023 council chair, with Digital Collections permissions and use

The Universal Accreditation Board suggests that candidates for Accreditation in Public Relations review contents of at least one general text and one or more of the specialized texts listed below. In some sections of this study guide (PDF download), you will find references to resources not on the recommended bookshelf. These references are intended to encourage you to explore the knowledge, skills and abilities (KSAs) further.

Recommended Texts

• Associated Press Stylebook and Briefing on Media Law, current edition. New York: The Associated Press.
• Cutlip and Center’s Effective Public Relations (EPR), 11th edition or current. Broom, G. M., & Sha, B-L (2013). Upper Saddle River, N.J.: Pearson Education.
• Primer of PR Research, 3rd or current. Stacks, D. W. (2017). New York: Guilford Press.
• Public Relations, 2nd edition or current. Kelleher, Tom. (2021). Oxford University Press.
• Public Relations: Strategies and Tactics, 11th edition or current. Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Upper Saddle River, N.J.: Pearson Education.
• Strategic Planning for PR, 6th or current Smith, R. D. (2021). New York: Routledge.
• The Practice of Public Relations, 12th edition or current. Seitel, Fraser. Upper Saddle River, N.J.: Pearson Education.
• This is PR: The Realities of Public Relations, 11th edition or current. Newsom, Doug, Judy VanSlyke Turk, and Dean Kruckeberg. (2013). Wadsworth Cengage Advantage Books

You can conduct a UC San Diego Library search for these titles and more, or contact Anthony King, APR for copies to review (booklist updated June 1, 2023).