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Using Official Logos, Names and Other Brand Elements

Information regarding the proper use of the UC San Diego brand elements.

Researchers may be contacted by industry partners and sponsors, academic collaborators or other external organizations about issuing a joint press release, using the university logo on a website or on event materials, or endorsing a product or service. As a reminder, the University of California (UC) and UC San Diego have policies in place regarding use of its names, seals, logos and trademarked materials.

Keep in mind:

  • Employees may use the UC and/or campus name in making true and accurate statements of their relationship with, or employment by, the University of California.
  • Employees may not use the UC and/or campus name or their affiliation with the university in any manner which suggests or implies university support or endorsement of any movement, activity or program.
  • All commercial use of the UC and/or campus seal, name, logo and other trademarked material is prohibited unless express written permission is first obtained through a written license or prior authorization.
  • Advertising that displays or lists the UC and/or campus as a user of any product or service or as the source of research information on which a commercial product, program, or publication is based is prohibited unless express written permission is first obtained from the Chancellor or the Assistant Chancellor Chief of Staff.

It is each individual employee’s responsibility to follow the policy guidance. If you have questions about a particular use case or have been approached about a joint press release, please contact your communications lead or send an email to brand@ucsd.edu

You may also review Brand Guidelines and download brand assets here.

For questions, please email oracommunication@ucsd.edu.