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Meet the Campus Activation Team

Last Updated: April 17, 2025 10:55:40 AM PDT
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Meet the teams behind Campus Activation.

Campus Activation Sponsors

Campus Activation is sponsored by:
Alysson M. Satterlund

Alysson Satterlund
Vice Chancellor for Student Affairs and Campus Life

Hemlata Jhaveri

Hemlata Jhaveri
Associate Vice Chancellor for Residential, Retail and Supply Chain Services

Campus Activation Teams and Partners

The Campus Activation initiative is powered by team members from throughout the university, even more than those listed here.

Leadership and Core Team

Sharon Van Bruggen

Sharon Van Bruggen (Lead)
Campus Activation

Colleen Kollar Smith

Colleen Kollar Smith (Co-lead)
Campus Performances and Events

Jill Townsend

Jill Townsend (Co-lead)
Executive Director of Special Events and Protocol

David Garcia

David Garcia
Project Manager, Information Technology Services

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Matt Hale
Executive Director of Communications Strategy,
University Communications

Mike Howell

Michael Howell
Senior Director of Operations, Capital Planning, Residential and Retail Information Services, Information Technology Services

Cheryl Robinson

Cheryl Robinson
Senior Director of Special Communications Initiatives,
University Communications

Seraphina Schinner

Seraphina Shinner
Project Manager, Activation

Alex Wu

Alex Wu
Director of Application Development,
Information Technology Services

Events Management Enterprise System (EMES)* Core Team

Jill Townsend
EMES Business Lead
Special Events and Protocol

Sharon Van Bruggen
EMES Business Owner
Campus Activation

Adam Weaver
EMES Business Owner
University Centers

Michael Howell
Interim Service Owner
Information Technology Services

Kristen Berg
Student Organization Project Lead
Center for Student Involvement

David Garcia
Project Manager
Information Technology Services

Stewart McMaken
Business Process Analyst
Information Technology Services

University Calendar of Events Team

Jessica Hutchinson
Calendar Business Owner
University Communications

Matt Hale
Calendar Business Owner
University Communications

Sharon Van Bruggen
Activation Business Owner
Campus Activation

Michael Howell
Interim Service Owner
Information Technology Services

David Garcia
Project Manager
Information Technology Services

Korie Houston
Student-facing Content Owner
Student Life

Krissen Kawachi Mercer
Senior Coordinator and Editor
University Communications

Leo Kosuge
Digital Strategy Manager
University Communications

UC San Diego Mobile App Refresh Team

Matt Hale
Mobile App Business Owner
University Communications

Sharon Van Bruggen
Interim Mobile App Business Owner
Campus Activation

David Garcia
Project Manager
Information Technology Services

Bruce Jeffryes
Digital Communications Specialist
Information Technology Services

Jeremy Wiles
User Experience Designer
Information Technology Services

Alex Wu
Mobile App Service Owner
Information Technology Services

Activation Technologies Change Management Team

Darlene Schlueter
Change Lead for Activation Technologies
Special Events and Protocol

Jessica Hutchinson
Change Practitioner for Calendar
University Communications

Adam Weaver
Change Practitioner for Event Management Enterprise System
University Centers

Shared Spaces Team

Sharon Van Bruggen
Campus Activation

Adam Weaver
University Centers

Seraphina Schinner
Campus Activation

Destination Cornerstone Events Team

Colleen Kollar Smith
Campus Performances and Events

Informal Activations and Placemaking Team

Sharon Van Bruggen
Campus Activation

Todd Pitman
Campus Planning

Seraphina Schinner
Campus Activation

Communications Team

Cheryl Robinson (co-lead)
University Communications

Karlos Santos-Coy (co-lead)
Student Affairs and Campus Life

Joanna Lu
Student Affairs and Campus Life

Seraphina Schinner
Campus Activation

Sharon Van Bruggen
Campus Activation

Campus Activation Collective

Sharon Van Bruggen (Lead)
Campus Activation

Colleen Kollar Smith (Co-lead)
Campus Performances and Events

Jessica Berlanga Taylor
Stuart Collection

Megan Theriault
Stuart Collection

Annika Nelson
Craft and Glass Centers

Earl Edwards
UC San Diego Athletics

Danielle Melman
UC San Diego Athletics

Allyson Gobler
Birch Aquarium

Rich Mylin
UC San Diego Recreation

Harry Helling
Birch Aquarium

Beth Chee
Birch Aquarium

Ed Abeyta
UC San Diego Extended Studies

Jennie Van Meter
Park and Market / UC San Diego Extended Studies

Jill Townsend
Special Events and Protocol

Patty Mahaffey
Student Life

John Hughes
Student Affairs and Campus Life