Resources for UCSD Marketing Professionals

Find useful tools, publications, and professional organizations related to marketing.

Articles, reports, and forms

• University resources:
  • UC San Diego Message Platform (PDF)
  • UC San Diego Economic Impact Report
  • UC San Diego 2007-2008 Annual Report
  • UC San Diego Model Release Form (PDF)
• Do's & Don'ts: Creating Effective Social Media Strategy (PDF)
• How to Build a Social Media Cheat Sheet for Any Topic
• Staying Afloat in a Sea of Social Media (PDF)
• Chaotics: Managing & Marketing in the Age of Turbulence (PDF)
• Making the Most of Email Marketing (PDF)
• Raising Awareness & Money with Mobile Marketing (PDF)
• Google’s Search Engine Optimization Starter Guide (PDF)
• The Best Ways to Visually Present Data

Newsletters and publications

The following marketing and communications-related newsletters offer useful tips and information:

• Get to the Point: Marketing newsletter filled with ideas and inspiration
• Denny Hatch’s Business Common Sense: Practical marketing and business tips
• CommNTell – Communitelligence Newsletter: Offers tips and links to articles on marketing and upcoming events
• eM+C Weekly – E-Marketing and Commerce: Sign up and receive “All about e-mail” newsletter as well
• Wylie’s Writing Tips: Quick tips and tricks to improve your writing and communicating skills
• Target X Recruitment Minute: Weekly tips to help you become a smarter interactive recruiter and marketer

Professional organizations

The following professional organizations host events, provide professional development opportunities, and publish regular newsletters for members:

• Public Relations Society of America (local affiliate) advances the standards of the profession and provides its members professional development opportunities through continuing education programs, information exchange forums, and research projects.
• American Marketing Association (local affiliate) is the largest professional marketing association in North America for individuals and organizations.
• International Association of Business Communicators (local affiliate) provides a professional network of almost 16,000 business communication professionals in over 70 countries.
• San Diego Direct Marketing Association focuses on results-driven direct marketing techniques, creative strategies, and educational and networking opportunities.
• High Tech Marketing Alliance services the technology marketing community by providing interactive forums, the latest marketing techniques, and expanding business networks with other San Diego professionals.

Departments

Marketing Council

• Initiatives
• Publicize on Campus
• Resources for Marketing Professionals
• Past Initiatives